About us

Passion for Outdoors and Entertainment are the two strategic pillars that inspired Pharaon.

The story begins in 1940’s when a local small business was born to provide the best quality items for Outdoors activities, being recreational fishing their expertise.
Fifty years later, the Board of Directors expanded to include younger associates to fuel the business. The leadership in Outdoors was already achieved, it was time to move forward, push the limits and conquer Latin America.

Today, Pharaon’s launch in the US is a milestone for the company. We are here to fulfill lifestyle needs both for outdoors activities and now indoors too, providing high tech and innovative Bluetooth audio solutions.


The best rod and reel combos from all our expertise on the development of rod and reels available for all types of fishermen to freely enjoy fishing experience.


From the best professional hiker at the top of a mountain, to a family camping day, PHARAON brings the best option to live camping nights confortable and safe.


Passion for Outdoors and Entertainment

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